About HERLOOM TOWELS

Herloom Towels – Crafted by Heritage, Designed for Ritual Welcome to Herloom Towels, a woman-owned brand rooted in the textile heart of Anatolia. Founded and led by Nurgul, a lifelong artisan and second-generation weaver, our towels are more than functional—they're a ritual. Every peshtemal is handcrafted in our family atelier using 100% Turkish cotton, woven on traditional wooden looms with the precision passed down through generations. Each piece reflects a balance of tradition and modernity—elegant, lightweight, and incredibly absorbent. Whether it’s for spas, hotels, retail shops, or curated gift boxes, our towels are designed to bring warmth and timeless beauty into everyday moments. All products are crafted in Turkey using ethically sourced materials, and we proudly support slow production and local female artisans. At Herloom Towels, we don’t just make and sell towels—we preserve stories in threads.Read their story