About Anastassia Sel Jewelry

Anastassia Selezneva first began her creative exploration as a painter in her youth, and transitioned to jewelry design as a new medium in 2012. The desire came spontaneously when she walked into a jewelry supply store on Queen St in Toronto. This chance encounter ignited an immediate curiosity. Anastassia taught herself basic goldsmithing techniques late into most nights and early mornings. Moving between her kitchen counter and her makeshift studio, she experimented with wire wrapping gemstones, fusing metals, and stone setting. Her life began to form a duality; she was a business analyst by day, and an artist by night. The pull to be immersed in creativity was clear and in 2015, Anastassia quit her job, began training as a professional goldsmith at George Brown College and simultaneously, launched her line, Anastassia Sel Jewelry. Curiosity was her fuel as her design aesthetic took on many forms, landing on ultra fine jewelry. Anastassia draws inspiration from her creative and spiritual journey; from personality archetypes, to kundalini awakening, she is continuously inspired by the narratives that surround her. Synonymous with her roots, Anastassia’s collection is handmade in Toronto, using 100% certified Canadian gold and ethically sourced materials. Since then, Anastassia’s work has been featured in Vogue, Elle, Wedluxe, Brides, has walked the New York, Milan and Toronto runways, and can be found in select boutiques in Canada, US and online.Read their story