About Isadore Apparel

We all first and foremost are cycling enthusiasts. Some of us like to ride fast, some never go on a ride without a camera slung over one shoulder. Some keep close track of power numbers, some don’t even ride with a computer. Even if some rides we feel great and some rides suck, riding a bike is deeply tied in with what makes us happy. That’s what we try to convey with our products at Isadore: cycling is just about the pleasure riding a bike, staying healthy, and being good to people and the environment. Isadore is an unconventional company because its founders are unconventional. Martin and Peter Velits succeeded in going pro though they come from a non-cycling country. They throw that the same adventurous, daredevil attitude into the spirit of the company. Read their story