About Rebel Romance

Rebel Romance is a celebration of bold self-expression, inclusive fashion, and unapologetic joy. Created by Amy after seven years working behind the scenes at Run & Fly this brand was born with the blessing of its founder, Atul, who supported her in launching Rebel Romance as he began to wind things down. Our mission? To carry on the colourful, ethical, feel-good legacy of Run & Fly while adding fresh new twists. Think iconic shapes, limited artist collabs, dopamine-drenched prints, and size-inclusive fits now available up to UK 6XL. Whether you’re a dopamine dresser, a gothic dreamer, or somewhere in between, we’re here to help you feel good in what you wear and who you are. We proudly work with the same ethical factories trusted for decades and remain rooted in sustainability and slow fashion. No fast fashion here just good vibes, great fits, and real people. ✨ Sizes up to UK 6XL 🎨 Limited edition prints by indie artists 🖤 Ethically made in small batches 📷 Real people, no airbrushing 💬 Neurodivergent-led & LGBTQIA+ friendly 🎁 A charity print every season (10% donated) Whether you’re a long-time Run & Fly fan or just discovering your alt fashion family, welcome. We’re Rebel Romance, and we’re so glad you’re here.Read their story