About Feastables

Feastables is a chocolate bar company created by YouTuber and philanthropist MrBeast, in partnership with Night Media. The company currently specializes in creating chocolate with no artificial flavors. In the Beast Reacts video Inside an Ice Cream Factory! , Jimmy has announced about making his own chocolate bar brand, though for the next few months, he didn't give out any additional information about it. However, the chocolate bar company was launched on January 29, 2022, and MrBeast formally promoted the brand on the same day in the “World's Most Dangerous Escape Room!” video. As per a Newswire article: “Feastables is a mission-driven snacking brand founded by YouTuber, Jimmy Donaldson, a.k.a. MrBeast. Founded by the largest digital creator on the planet, Feastables is rooted in gamified experiences that bring joy and FUN to its community. Consumers can expect to see a series of once-in-a-lifetime sweepstake drops, digital experiences and more. Feastables will bring consumers great tasting snacks with high-quality ingredients for the mass market — starting with The MrBeast Bar.Read their story