About Creature of Habit

I used to watch my grandmother and mother do their skincare routine every day, like a ritual. Their routines were so simple and easy to follow. I was the complete opposite. After years of buying pretty much every product going, I often found myself feeling overwhelmed by the amount of information and ‘must have’ products out there and my skin did too. I stopped enjoying skincare as a result. I realised I had to take it back to basics and took inspiration from the simpler, deliberate routines I saw my mum and grandmother follow. I’ve come full circle since then and now I feel that the simple ways, the old ways, really are the best. For me and my skin. Simplifying my beauty routine began with my skincare, I started using the essential products that my skin needed. And it worked! Being caught in this cycle of over consumption, and overwhelm, which then leads to a compromised skin barrier is what led me to create Creature of Habit. Creature of Habit is here to help people break out of that cycle of perpetual product consumption and pressure to try the next fad. Our focus is to ensure our customers have a simple, easy to follow skincare routine nailed, that isn’t overwhelming. I trained with an accredited school of Organic Cosmetic Science to further my knowledge of skincare formulation and gained a Diploma in Organic Skincare Formulation. This, coupled with my background in Chemical Engineering, enabled me to build Creature of Habit as it is today. - Jaina Shah, FounderRead their story