About New Day Originals

New Day Originals is a small family business founded by Dave & Finula (aka Fin). Fin felt there was a lack of choice for women in their 40's and 50's for sustainable, ethically made clothing that is on-trend, stylish, comfortable and affordable. Lockdown gave the couple an opportunity to explore this further and the brand was launched 2020. Dave was born in Essex and Fin in Tipperary, Ireland. They met while living in Sydney in 2008 and moved back to the UK a year later. Now 10+ years on they are proud ‘Brentwoodians’ 😃 Fin is massively passionate about fashion and style but also increasingly aware of the environment and the impact ‘fast fashion’ and our throw-away culture is having on the planet. New Day Originals’ mission is to address the need of its customers to be stylish, comfortable and kind to the planet. Everything is designed by Fin and ethically made using sustainable mentors and materials around the world. THE STORY BEHIND THE BRAND ‘NEW DAY ORIGINALS’ New Day Originals gets its name from Finula’s Irish roots and her name, loosely translated from Gaelic means ‘Fine New Day’. ‘Originals’ reflects our desire to create unique and original designs that are both contemporary and unique. Read their story