About Something True and Beautiful

Something True and Beautiful (STAB) makes apparel and home goods with a point of view: progressive, positive, and powerful. Not about what you’re against—but what you’re standing up for. Designed to start conversations, not end them. Founded by two parents who wanted to do something to help build a better world for their child. The evidence is in: facts don't change minds. Telling someone that they're wrong doesn't change their perspective. But finding agreement, and pointing the way towards something we all want to see: that's how change actually happens. Put your heart on your sleeve. Make it matter. Read their story