About Ivy & Loulou

Play makeup isn't known for its beautiful and safe ingredients. It is often as cheap as possible and full of ingredients that you would rather not use on (children's) skin, even though this skin is extra vulnerable! Ivy & Loulou was born from the desire to do things differently. Better and uncompromising. Together with a natural cosmetics specialist from the Netherlands, after more than a year of research and testing, we created a formula for jojoba oil-based makeup with natural pigments. Natural, vegan, safe, easy to use, and it looks great too. With the final approval of our two daughters, Ivy & Loulou Natural Play Makeup was born.Read their story