About Nouvintage

At Nouvintage, we aim to be the eNVy of eyewear brands worldwide by providing only the best in luxury for clientele that appreciate the finest in design and innovation. Nouvintage is fashion forward eyewear for the jetset connoisseur living their best life across the four corners of the earth. How Nouvintage Began Attracted at an early age to the finer things in life, founder Justin James has taken all of his talents as a designer and immersed them into eyewear. What James has accomplished with his eyewear brand is exceptional and it continues to expand as he marries his brand with the latest in music culture with fashion trends. Justin James: The Unconventional Creator Justin James is the epitome of the American dream. Fueled by a passion, yet with limited resources, James cultivated a fully operational fashion eyewear company in only a year. As the founder and CEO of Nouvintage, he continues to command attention by melding the worlds of fashion and entertainment. Raised by Jamaican parents in his native New York, James credits his dynamic style as an integral component of his creativity. His first official offering, Jimmy Swag (2014), began as an album cover art piece that led to an affordable shade with a modern look. This well-received release inspired a move to Los Angeles to strengthen his network in order to build his vision. During this transition, he recognized the appeal and potential of the vintage eyewear market.Read their story