About Kair

Fashion exec Sally Hughes founded Kair after recognising that the best way to solve fashion’s sustainability crisis was to start with clothing care. The brand’s Buy Less, Wear More ethos has seen it re-imagine laundry the way it should be, fabric care first. Free from phthalates, optical brighteners and other nasties commonly found in supermarket brands, the range is formulated using effective plant-based cleaning agents, which expertly and sustainably clean the clothes you love, so that you can wear them time and time again, for years to come. Enhanced with the brand’s bespoke premium scents like Wild Juniper & Bergamot and Cedarwood, Amber & Iris, your pieces will smell as wonderful as they look. It’s a game-changer for laundry day. Kair is the perfect add-on purchase alongside premium fashion garments, and also stands-alone in lifestyle settings as a luxury homecare treat or gift. Long Love your Wardrobe.Read their story