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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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As a true outdoorsman and nature enthusiast, Checo Diaz has always loved adventuring outside. From hiking to running marathons, swimming to mountain biking, and even kite surfing – his passion for being active outside runs deep. And because of it, he’s got a TON of gear that often needs some serious TLC! Like most people, Checo was relying on old-fashioned, toxic lubricants for his tune-ups and to keep his gear in prime condition. He realized there was a disconnect between his love for nature and how he and many other outdoor lovers were inadvertently introducing petroleum and toxic chemicals into the ecosystem through their gear. Checo realized he could create a solution and set out to introduce a better, cleaner plant-powered way to keep his gear going longer while taking petroleum and harmful chemicals out of the equation. His family had been in the industrial lubricant business for 70 years, and he decided to make it his mission to expand his family’s legacy and create a more sustainable, eco-friendly future. Checo spent years working with his R&D team to develop a first-of-its-kind, groundbreaking plant-based lubricant that delivers 2x the lubricating power vs. petroleum-based products, while protecting against rust and corrosion without leaving behind toxic residue.
As a true outdoorsman and nature enthusiast, Checo Diaz has always loved adventuring outside. From hiking to running marathons, swimming to mountain biking, and even kite surfing – his passion for being active outside runs deep. And because of it, he’s got a TON of gear that often needs some serious TLC! Like most people, Checo was relying on old-fashioned, toxic lubricants for his tune-ups and to keep his gear in prime condition. He realized there was a disconnect between his love for nature and how he and many other outdoor lovers were inadvertently introducing petroleum and toxic chemicals into the ecosystem through their gear. Checo realized he could create a solution and set out to introduce a better, cleaner plant-powered way to keep his gear going longer while taking petroleum and harmful chemicals out of the equation. His family had been in the industrial lubricant business for 70 years, and he decided to make it his mission to expand his family’s legacy and create a more sustainable, eco-friendly future. Checo spent years working with his R&D team to develop a first-of-its-kind, groundbreaking plant-based lubricant that delivers 2x the lubricating power vs. petroleum-based products, while protecting against rust and corrosion without leaving behind toxic residue.
