About River and Ray

River & Ray was built on the simple things we love most — time on the water, Southern sunsets, good friends, and the kind of hats you never want to take off. Founded in Alabama, River & Ray is a lifestyle brand inspired by the outdoors, lake days, fishing trips, rodeos, back roads, and small-town weekends. Our designs reflect the places and moments that shape life in the South — from early mornings on the river to late nights around a fire. What started as a passion for creating better hats has grown into a brand known for quality, creativity, and a little bit of Southern attitude. Our Hats Every River & Ray hat is designed with purpose. We focus on premium materials, comfortable fits, and distinctive patches that stand out without trying too hard. From classic trucker hats to camo styles and custom patch designs, our goal is simple: Make the kind of hat you reach for every single day. Custom Hat Bar One thing that sets River & Ray apart is our Hat Bar experience. Whether it’s a wedding, corporate event, festival, or private party, guests can build their own custom hat by choosing patches, styles, and designs on the spot. It’s part retail, part experience — and always a good time. Rooted in the South River & Ray is proudly rooted in Alabama, where the lake is always calling and the outdoors is part of everyday life. Our brand reflects the people who wear it — hardworking, laid-back, adventurous, and proud of where they come from. From Lay Lake to wherever the road takes you, Read their story