About Hasanova

Brand’s design ethos is based on combining the idea of resilient, powerful silhouette with delicate aesthetic of handcrafted details. Officially launched in 2015 at Saatchi Gallery, HASANOVA reflects creative effort and craftsmanship involved in the making of each garment. With the focus on timeless style and quality against “fast” fashion, HASANOVA operates on zero waste basis. Each piece is handcrafted individually, adding value at every stitch. As a realistic approach to the matter, our brand obtains the most competitive price points in the made-to-order fashion market in London. The designer of the brand Gunel Hasanova was born in Azerbaijan. After finishing her studies at the Academy of Art in Baku she moved to England to continue her higher education. Gunel founded the brand in 2015 after obtaining her BA degree from Kingston University in Fashion Design (CSVPA) and MA at University of Westminster in Fashion Business Management.Read their story