About Playtime Prints

Playtime Prints was born from a simple idea: that kids should have the freedom to wear what they love, without rules about who wears what. When my daughter was born, my son noticed the stark contrast between her clothes and his. Much as he loved the rockets, dinosaurs and vehicles on most of his clothes, he also admired the hearts, flowers and berries featured on hers. He didn’t want to wear frills or “girls’ clothes”, he just wanted more choice but most kidswear couldn’t offer him that. So I started Playtime Prints, a brand that believes clothes shouldn’t tell kids who to be, they should let them be themselves. We offer contemporary children’s fashion with bold, playful prints, free from the constraints of convention. We exist to enable kids to express their individual style and celebrate their playful personalities. FrancescaRead their story