About Habillez Moi

Created by Béatrice Delpierre, the brand Dress me is a ready-to-wear brand for women, offering a range of ready-to-wear products and a range of customizable products. Through her brand, Béatrice Delpierre wants to provide a solution to women who no longer find themselves in the dictates of fashion today. It is to follow up on a personal experience that the designer would like women to be able to find clothes that adapt to their morphology without shopping becoming frustrating for them. “I find that fashion is too stigmatized, that it is now difficult to find clothes that match our morphology and that really highlight us. With fast-fashion, most pieces look the same and are cut in the same way. With Dress Me Up, I would like to offer women the opportunity to learn about their figure again and feel beautiful.” Inspired by card games, the brand has created four checkers: Queen of Clubs, Hearts, Spades and Diamonds. Each morphology corresponds to a lady, and therefore an outfit. The clothing brand launched on the e-commerce and women's ready-to-wear market in January 2022. Before that, the brand had already been launched online and in stores in 2014, and chose to take a break for a few years in order to evolve its offer and best meet new consumer demands.Read their story