About SO VIE

SO VIE creates modern phone accessories — wristlets, crossbodies, phone cases, bag charms and keychains; designed to look like jewelry: beautiful, functional and affordable. Founded in December 2024, the brand grew fast through word of mouth only (friends to friends), Instagram DM and local pop-ups. In just 12 months, SO VIE became a local favorite, earning placement in top retail spaces and building strong relationships with boutique owners, salon teams, spa managers and repeat customers. Now stocked in dozens of stores across 4 states with thousands of obsessed customers nationwide, SO VIE is made for retailers who want products that feel high end but sell easily. Clean, classy and designed to move with daily life. Best retail fit: hair salons, spas, wellness + lifestyle spaces, and small boutiques with a curated aesthetic. Custom + collaboration options available: Want your store name on pieces (with ours)? Custom projects typically take up to 3 months from design to delivery. Woman-owned. Detail-obsessed. Built by community. 💙Read their story