About ecoYoga Ltd

If yoga holds the potential to transform our inner body/mind landscape, a natural progression is to embrace the health of our Earth. This was the sentiment when we initiated the ecoYoga jute mat to the commercial marketplace in 2003. For those waiting or searching it was a relief to finally have an alternative to a synthetic mat. At the Edinburgh Yoga Centre {1994-2006} we witnessed the increasing turnover of yoga students and the pile up, year on year, of worn smelly plastic mats destined for landfill. By 1997 we came to know some city yoga centres were disposing their synthetic used studio mats every 3 months. Everything was awry ! It was time to step off our mats and do the research. ecoYoga, as practice, began. In 2000 we discovered most Yoga mats on sale around the world were made of PVC plastic {polyvinyl chloride: commonly known as vinyl}. Originally a useless by-product of the oil industry, PVC applications were explored and exploited from the 1930s up until the health and environmental crises of the 1970s. Plastic products now litter and literally choke our planet. Simply put: a plastic Yoga mat is a paradox. The ecoYoga jute mat, in concept & aesthetic, pioneered a shift in yoga mat consumerism and production. This shift falters back & forth on commercial scale but hopefully will keep evolving. Even if unaware of basic yoga principles, suppliers are faced with the demand and integrity for more natural yoga mats. This comes from the consumer. Consume with care ! Read their story