About Bolero Eyewear

Have you ever wondered why sunglasses cost as much as a weekend getaway? I did after scratching a $300 pair at the bottom of my golf bag. Replacing expensive frames that go out of style or get destroyed every year did not make sense. So I tried a cheaper pair. The quality matched the price. But here is what surprised me. They were not that different from the $300 ones. A little research uncovered what most people do not realize. Much of the eyewear industry is controlled by a single global powerhouse. Design, manufacturing, distribution, retail, consolidated. When competition disappears, prices rise. I knew there had to be a better way. That search led me to a 50 plus year Canadian eyewear distributor supplying independent retailers with frames made in the same factories as the luxury brands, without the inflated markups. Within 30 days, I acquired Boléro Eyewear. Today, we build premium eyewear with the features that matter. Metal core frames. Spring hinges. Polarized and non polarized lenses. Timeless designs priced accessibly for real life. No monopoly pricing. No inflated logos. Just quality eyewear at honest margins for retailers and customers alike. Boléro is here to make great eyewear accessible again. Let’s change the industry together.Read their story