About Prime Brands Group

Founded in 2008, Prime Brands Group began with a simple mission: to create reliable, well-designed products that elevate everyday life. What started as a focused effort in footwear soon grew into a multi-category portfolio trusted by millions of customers around the world. Our first major step was VIVA SHOES—a footwear brand built on comfort, durability, and everyday style. As demand grew, we expanded our vision to new categories that fit naturally into the rhythm of modern living. In travel, we introduced Flight Knight, CABIN PRO , and CRUW — Travel & luggage brands crafted for today’s frequent flyers and global explorers. Lightweight materials, smart engineering, and long-lasting performance define each collection, empowering travelers to move confidently wherever their journeys take them. In home appliances, Air Pro brought modern functionality, improved efficiency, and practical innovation into households, reinforcing our belief that great design should make life easier and more enjoyable. Today, Prime Brands Group stands as a multi-category powerhouse, delivering trusted products across footwear, luggage, and home appliances. Across every brand, our commitment remains the same:Read their story