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Experts in hair care, our journey began with a simple observation: the lack of options for "difficult" hair that requires tailored care. Inspired by Middle Eastern beauty rituals, we decided to create a revolutionary hair care range, combining expertise, naturalness, and innovation.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Unique products curated for your store
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Unlock wholesale pricing
Experts in hair care, our journey began with a simple observation: the lack of options for "difficult" hair that requires tailored care. Inspired by Middle Eastern beauty rituals, we decided to create a revolutionary hair care range, combining expertise, naturalness, and innovation.
