About Serious Pig

A few years ago, our founder George Rice was enjoying a pint at his local when he realised pub snacks weren’t keeping up with the bold flavours of modern craft beers. That moment sparked Serious Pig - and our first snack, the Snackalami, made from outdoor-reared British pork and packed with real flavour. Since then, we’ve expanded our range and built a community of brilliant producers who help us make seriously tasty snacks. From pub tables to gift boxes, our mission is simple: to help people savour life’s best moments with top-quality nibbles.Read their story