About Stay Soft Co

Stay Soft Co creates thoughtful gifts designed to celebrate everyday moments. From enamel pins to greeting cards, each piece is made to feel encouraging, relatable and easy to give. Founded by designer Dani White, the brand is rooted in friendship, kindness and those small wins that deserve recognition. Our products are popular as pick-up gifts, add-ons and display-friendly items that customers connect with emotionally. Designed in the UK with a warm, playful approach to gifting. Formerly Dani White Design. Same products you love, now under Stay Soft Co.Read their story