About Prolite Pickleball

PROLITE is a family owned business, led by President and CEO, Neil Friedenberg – himself a 5.0 player. Pickleball paddles and other products are manufactured along the scenic shores of Lake Michigan in Milwaukee, Wisconsin. A strong dedication to the sport and a solid Midwestern work ethic were founding principles that continue to drive our growth forward. At PROLITE, our goals are clear; produce high performance paddles at customer friendly pricing geared for a variety of player types, made from the most advanced, highly durable structural components available, supported by stellar customer service, and backed with a solid warranty. PROLITE never backs down from being different. In fact, we embrace it. The “Be a leader, not a follower” mentality is embedded in every ounce of our identity and it shows in the distinct feel and look of our PROLITE line of products starting with pickleball paddles. As true ambassadors of the sport our team loves most, PROLITE gives back to its community in a number of ways. We teach the sport at all levels including numerous free clinics, are proud sponsors of many grassroots clubs across the United States, back dozens of smaller regional and state tournaments, help grow the sport internationally, and donate gear to schools, veteran programs, and worthy causes such as Alzheimer’s research and Breast Cancer Awareness.Read their story