About Fear0

I was 10 years old when I first came to America in 1989. During my time in school, I had difficulty communicating with my classmates. One thing that really stood out to me was all of the different pairs of sneakers they wore. The sneakers were expensive, but I couldn't afford them. So I decided that someday, I would make something affordable and fashionable for everyday use. I remember that I was gifted a pair of white plain sneakers with no brand when I was a child. People nickname those sneakers "White Rice Fish'' I used those sneakers for running, walking, playing soccer, and skateboarding. The happiness with that pair of sneakers fulfilled my childhood memory. That's how my first sneaker was born, white plain minimal sneakers with sturdy rubber soles. But the story doesn't end there. Every product that I make is from a real-life experience—this is my social conscience for our environment, and what my brand represents. My name is Chuk Fung, my brand is Fear0Read their story