About Beet It Sport

Backed by science and used by athletes Beet It Sport is part of James White Drinks, which for over 30 years has been tasting, testing and experimenting to bring you the most natural and delicious range of juices. Most of our beetroot juice is pressed and bottled deep in the Suffolk countryside at our James White Drinks factory. Over the last decade, our Beet It Nitrate 400 shots (specifically their 400mg natural nitrate content) have been used in over 300 independent scientific studies worldwide. Beet It Sport is used by an extraordinarily high percentage of the worlds sporting elite; including teams in English Premier League, Spanish La Liga, International Rugby Union, NFL, NBA, MLS, NHL and individual Olympic and Paralympic athletes from a range of sporting disciplines. When you are testing the limits of endurance, give yourself no excuses, Beet Your Personal Best!