About Huriia

The world of Huriia was built on a sparkle of idea, with months of crafting, engineering and tailoring that led to the greatest purpose of all: freedom. Huriia exists to multiply freedom where it’s not enough and build freedom from scratch where it’s nothing. Emerging into the world with the first product to set you free - the wearable umbrella holder- Huriia represents the beginning of modern independence. The early idea of Huriia, back when the concept didn’t have a name – started with a lot of travelling the world as a solo, independent traveller, where holding the umbrella created much discomfort and frustration, placing limits over basic enjoyable actions such as taking photos, holding the phone, eating on the go, holding a child, carrying a bag and simply feeling effortlessly comfortable. It felt necessary to tackle such an obvious problem that didn’t have a single solution to look seamless, minimal, comfortable, and with a quality feel that would also provide complete and secure freedom. With the desire to change this and out of love for independence and freedom, along with a perfectionist sense and many barriers overcome, Huriia was born, unstoppable from offering freedom. Huriia name finds its provenance in Arabic, meaning freedom. Freedom in concept, mission and name. Read their story