About VELAROF

A brand with roots in both London and Tokyo, Velarof creates eclectic underwear for the modern gentleman. Combining the best of Japanese style and innovation with British influences and luxurious fabrics, Velarof brings unique luxury and unrivalled refinement to the art of sartorial expression. It starts with the base layer. Founded in October 2020, Velarof is a luxury undergarment brand masterfully blending Eastern traditions with European influences. With an emphasis on print and colour, the collection borrows influences from Japanese culture and history with iki-inspired patterns bringing a unique dimension to base layer dressing. In addition to premium style, Velarof designs promise unrivalled comfort with their super-soft fabric offering a second-skin feel during wear. Read their story