About Freedom Underwear

Freedom Underwear are the creators of: The World's Most Comfortable D+ Bra. Stunning Shape. Unrivalled Support. Wonderfully Wire-free. Launched just over a year ago, The Freedom Bra is revolutionising the non-wired bra market. Why? Quite simply, it is the most uplifting & comfortable non-wired bra on the market and the only non-wired bra to offer D+ customers the shape and support they'd normally only get from a wired bra. Designed for the new generation of non-wired wearers, the Freedom Bra makes non-wired a staple available to everyone, every day - a must in today's market where growth in the non-wired category is exponential but many of the products on offer still don't give women the look, size, support or shape they want. We are on a mission to challenge the perception that non-wired bras can’t be worn by D+ women and establish ourselves as a modern underwear brand that speaks to real women. We’ve already sold out twice, have more than doubled our size range, and sold thousands of bras in our first few months due to such popular demand. Women love the Freedom Bra and we've received over one thousand requests for new styles, sizes, or products! In our first year, we sold a phenomenal 9,000+ bras online & have attracted a number of independent stockists and developed a loyal customer base - many of whom are now asking to buy their favourite bra from their favourite stores.Read their story