About Sova Rugs

Sova Rugs sits at the intersection of artisan tradition and contemporary design. Every piece is drawn by in-house designers, then hand-tufted by master weavers in Jaipur India and Kathmandu Nepal, where rug-making is more than a livelihood - it’s a legacy. Master tufters translate each design into textured piles using New-Zealand wool, bamboo silk, mohair, or Himalayan wool dyed with azo-free pigments. Because every rug is made after you order, we create zero inventory waste and let you specify size, shape, palette, and yarn, even the exact Pantone chip. Fair wages and small-batch production safeguard a craft passed from parent to child, while our forms slip effortlessly into Japandi lofts, art-led apartments, and hotels. The result is not just a floor covering but a bespoke heirloom carrying the soul of its maker and your vision.Read their story