About Love AJoi

Love AJoi is a soul-rooted lifestyle brand born from the sacred intersection of personal power, feminine wisdom, and intentional living. Founded by songwriter, author, entrepreneur, and mother Ashley Joi, Love AJoi is more than a product line — it’s a movement that invites women to come home to themselves. Ashley’s journey began with a simple but profound truth: financial freedom and emotional alignment are spiritual practices. After writing her bestselling book Financially Fly — a vibrant, accessible guide to mastering money with grace — she realized women needed more than spreadsheets. They needed affirmations. Ritual. Resonance. Enter the Deck of Gems — an affirmation card set designed to shift mindset, activate purpose, and restore inner frequency. Each card is infused with intention, drawing on Ashley’s deep connection to metaphysics, motherhood, and manifestation. It quickly became a favorite among wellness boutiques, therapists, coaches, and women ready to embody soft power. Today, Love AJoi offers tools for the modern woman who leads with intuition and builds with intention. Whether she’s journaling by candlelight, hosting a vision board circle, or reclaiming her financial sovereignty, she chooses products that honor her journey. Rooted in ritual. Designed with love. Empowering by nature. Welcome to Love AJoi — where every item is a sacred invitation to rise.Read their story