About Northcast LLC

In the quiet corners of Minnesota, where pine-scented wind brushes calm lakes and the call of loons echo across the shoreline, Northcast was born. It started not just as a shop—but as a dream: a way to capture the wild, creative heartbeat of the North and share it in everyday treasures made by hand. At its heart, Northcast is deeply rooted in the outdoors. Founded by a passionate Minnesota native while studying business and humanity at the University of St. Thomas, the brand began as a simple vision: to encourage creativity, and to inspire people to step outside, connect with nature, and value the quiet magic of our natural world. Northcast is about more than adventure—it’s about community. With every piece created and sold, the brand gives back. Through pop-up events, local partnerships, and even giveaways, Northcast channels proceeds into helping kids experience nature, buying them fishing or camping gear, or supporting nonprofits that care for the environment. One of the most unique chapters of Northcast’s story is its upcycled leather jewelry. What began when founder Jazmine Keith noticed discarded leather swatches at her day job at a Cadillac dealership turned into a signature design philosophy. Rather than letting those materials go to waste, they’ve been transformed into wearable art — lightweight, one-of-a-kind leather earrings and necklaces that echo both elegance and resourcefulness. Each piece is handcrafted, often in small runs. Read their story