About Giella

GIELLA custom blend cosmetics is an award-winning business for innovation, mentioned in over 300 national magazine articles, featured on the NBC Today Show, NY1, CBS, ABC and BuzzFeed. GIELLA cosmetics launched 20 years ago in Henri Bendel, NYC and offers custom blend solutions to all skin colors and types. We have our best selling colors in a ready-wear collection (including, foundation, concealer, powder, blush, lipstick, lip gloss, non-transfer lip products, brow pomade, highlighters, eyeshadow, pencils, nail polish and skin care! Our products are PETA certified and healthy! If you can't find a color in our line, we are happy to custom-formulate it for you! Giella Poblocki, creator and founder of the line, works closely with her team in creating new products and sourcing new ingredients. GIELLA is the ultimate makeup experience!Read their story