About Imo Imo Baby

I'm Mei Wai, the founder of Imo Imo Baby and Mummy to Imogen, the inspiration behind my business. As a new mum, I realised that Imogen spent most of her time in baby grows. Finding ones that were soft, organic, durable and with a minimalistic design, proved tricky.  With my background in textiles and my passion for creativity, I decided to create my own sustainable brand.   I’ve designed a range of baby grows that are comfortable for babies, practical for parents, organic and eco-friendly. I use water-based ink, which soaks into the super soft cotton, providing ultimate comfort and durability.  Only the best is good enough for my baby and for your baby too. The modern, simplistic designs, team well with other clothes.  The baby grows also make a cute and practical gift, that all new mums and dads will appreciate. Read their story