About Point Zero

Maurice Benisti founded Point Zero. He began importing men's clothing from Italy and adapting it to the Canadian lifestyle. Why Point Zero: Because that's where he started, from scratch. Meets Nicole who becomes his partner. Since 1979, Point Zéro has become one of Canada's leading ready-to-wear brands for men and women. Run by Maurice and Nicole Benisti, the brand offers a diversity of products from head to toe, clothing, accessories and footwear, while offering its expertise in outdoor coats, the brand's specialty since its inception. From Montreal with Love. Founded in Montreal, Quebec, the brand is proud of its rich Quebec cultural identity. It has developed its style and identity as Montreal has positioned itself as an important city in the fashion industry. Since 2006, Point Zéro has set up shop in the heart of Montreal's fashion district, setting up its offices, warehouse and boutique in a building of over 200,000 square feet. Accessible fashion: Combining sport and streetwear, the brand created by Maurice Benisti defines itself as functional and stylish, eager to create collections that blend trend and weather. Point Zero is entering its fortieth year by focusing on its ecological footprint, both in the choice of materials and in the manufacturing process. Coats and jeans are made from recyclable materials. "No Alternative Planet" ufacturing process. Coats and jeans are made from reRead their story