About Up Dog Shop

💖 Your purchase helps send a toy home with a newly adopted rescue dog - Up Dog's Giveback Mission. Up Dog Shop was rebranded in 2024 (previously Up Dog Toys and MUi Pet Company) with a simple mission: to make life easier for dog owners through innovative, beautifully designed pet products. The journey began with a simple sketch—an idea for a magnetic leash connection drawn on paper. Up Dog Shop is a family-run business led by Fred, Calista, and the fluffy Samoyed, Soondubu. We feel incredibly proud every time we hear how our designs are making a difference—whether it’s keeping a pup happily occupied or helping someone with arthritis, winter hands, or pinched fingers avoid the struggle of traditional buckles. It's this kind of feedback that keeps us inspired. When we're not working, you can usually find us exploring local trails or off-leash parks with Soondubu. While the fluffy Soondubu may be our favorite four-legged friend, we truly love all animals and are grateful for the chance to support pet lovers everywhere.Read their story