About HotSquash

In 2010, life changed for founders Jenny and Darren Sidnick. A new home, their first child and the bold decision to leave behind their full-time jobs. From their living room in North London, they began stitching together a vision of effortless style for busy women. That modest start soon evolved into a global fashion brand, now stocked in 60+ countries and gracing boutiques across the UK and Europe. At HotSquash, we believe style should never be complicated. Our collections are crafted for the woman on the move, flattering silhouettes, smart tailoring, and pockets as standard. Because who doesn’t love pockets?. With sizes spanning from 8 to 22, we celebrate real women and real bodies. Every piece is conceived and produced in London, using premium fabrics selected for comfort, durability, and easy care. By working with UK factories and suppliers, we keep our supply chain transparent and our environmental footprint small. Sustainability isn’t an afterthought, it’s in our DNA. We source eco-friendly fabrics, recycle materials where possible, and ensure low-carbon printing. Our mission is to make women feel confident and beautiful, while honouring our commitment to the planet. HotSquash stands for elegance without effort, inclusivity without compromise, and fashion that cares for you and for the world.Read their story