About Volition Beauty

Volition is a female-founded beauty incubator designed to create skincare, haircare and body care products with high-performance formulas and potent ingredients. Volition partners with female experts to devise genius solutions and innovative formulations that tackle real beauty issues. Volition products are vegan, clean and certified cruelty-free. Because of our unique, customer- and creator-focused product development, we are often the first to bring wellness ingredients into skincare - celery, turmeric, and yaupon are just a few examples. Some examples of the Brand's enduring success: - In 2018, Prismatic Luminizing Shield SPF50 sold out in 24 hours twice, and garnered a 10k wait list after the second sell-out. - In 2019, Strawberry-C Brightening Serum sold out in 10 days on volitionbeauty.com & sephora.com. - In 2020, 1 Snow Mushroom Serum sold every 2 minutes. - In 2021, 1 Hibiscus Oil sold every 2 minutes. - In 2022, 1 Turmeric Brightening Polish sold every 2 minutes. - In 2023, 1 Sémillon Retinol Serum sold every 2 minutes - In 2024, 1 Getaway Glow Self-Tanning SKU sold every 5 minutes Read their story