About The Roster

Taylor Hui designed The Roster as a single fundraising campaign in 2016, raising money for her not for profit organization BeaYOUtiful. Working with young girls through her charity, she had seen first hand the negative impact media had on body image and self-confidence. By launching a single shirt with an empowering message, she hoped to break the unrealistic standards of beauty often portrayed in the media. A year later, the success of the campaign launched The Roster into an everyday basics lounge-wear line. Today, 10% of every sale is still donated to the BeaYOUtiful Foundation, providing confidence classes for young girls 8-14. In wearing the simplistic styles, each stamped with a empowering message, we hope that you embrace the perfections and imperfections that make you unique. Learn more about BeaYOUtiful at: thebeayoutifulfoundation.comRead their story