About Savvy Sweets

At Savvy Sweets, we believe indulgence should never come with compromise. Inspired by the nostalgic flavours of childhood, we’ve reimagined classic sweets to suit today’s health-conscious world. Our journey began when our founder, Chris, frustrated by the lack of better options on UK shelves, joined forces with his brother-in-law—whose family has over 100 years of confectionery expertise in Australia. Together, they set out to create sweets that taste just as good as the originals but are better for you in every way. Every pack of Savvy Sweets is completely free from added sugar, palm oil, gluten, and artificial nasties. Instead, we use plant-powered ingredients and prebiotic fibre to support gut health, balance energy, and avoid the dreaded sugar crash. The result? A low-calorie, low-GI treat that’s as kind to your body as it is to your taste buds. From our zingy Sour Bears to our fruity, creamy classics, we’re proving that better-for-you can still mean delicious. With award-winning recipes, rave customer reviews, and growing recognition in the UK wellness space, Savvy Sweets is quickly becoming the go-to choice for smart snacking. We call it indulgence without compromise. We call it being Savvy.Read their story