About OH MY GUM! UK

OH MY GUM! is a better-for-you lifestyle confectionery brand based in London, on a mission to give confectionery a much-needed makeover. Founded in 2019 , we set out to redefine the chewing gum category by creating the first premium chewing gum brand on the market. Our four chewing gum flavours are completely plastic-free, sugar-free, and thoughtfully designed — making OH MY GUM! the only chewing gum on the market you can also buy as a gift. Building on this philosophy, we’ve since expanded into sugar-free bonbons and mints, elevating classic hard sweets with cleaner ingredients and modern, design-led packaging. We are a proudly woman-owned brand, and our entire range is sugar-free, vegan-certified, and GMO-free. As featured in Forbes, Harper’s Bazaar, and Condé Nast Traveler.Read their story