About Bongiovi Brand

Every ethnic group has its traditions and for Italians, it's all about the sauce. Generation after generation, secret family recipes are passed on, which reflect the region of the ancestors. The Bongiovi family's recipe (pronounced bon jovi) comes from Sciacca in Sicily. It has been passed down over three generations; the youngest keeper of the secret is John Bongiovi. He is the father of three sons, Matt, Anthony and the eldest, rock star Jon Bon Jovi. KNOWN ALL OVER THE WORLD During his illustrious career, family has always played a big role for Jon. This also includes the famous meatballs and pasta sauce that his father cooks. “Over the years, celebrities and world leaders have tasted my dad's sauce and told him to bottle it,” reveals Anthony, the middle son. He has been accompanying his brother on tour as a video producer for 25 years. “In 2011, I decided not to go on tour with Jon,” says Anthony. Instead, he and his younger brother Matt, together with their dad, began bottling the sauce created by great-grandmother Bongiovi in 1890. Read their story