About Cinch it!

Cinch it! is a fashion fix it accessory that will instantly enhance the fit and style of any garment - like dresses, t-shirts, tunics, blouses, scarves and more! Hi! I'm Sofia, the Creator of Cinch it! I created Cinch it! during my weight loss journey... As a busy mom of 4 kids, I was using hairbands to cinch my big frumpy clothes (but didn't like the bulkiness) or safety pins (but they would damage the fabric) trying to make my clothes fit better on the way down to my ideal size. Tying knots and tucking just wasn't my style and not always practical. I like to wear comfy clothes, but I don't like the way all the big, boxy, styles make me look so frumpy! I found that when my clothes that fit better, I look better and feel better & I am more confident! I didn't want to have my clothes altered (just in case I gained a few pounds back) - I needed a temporary & instant solution! So I created Cinch it! I believe we must bring our whole self to the business table if we want to thrive in today’s market. That includes your personality, your spirituality and most importantly, your sense of adventure. Being a life-long entrepreneur, business consultant, author, speaker and now podcaster - Manifest Your Bliss with Sofia - my passion is to inspire women to tap into their inner beauty, be confident in who they really are and share their light with the world! And yes, I believe we can make a difference in the world when a woman can love your style - EVERYDAY! Read their story