About Minouche

Minouche is French for kitten, and kittens stand for everything at the heart of what we do - young and playful, sweet and lovely, elegant but never too serious. Designed in a bayside suburb of Melbourne, Australia, the majority of items are crafted by a small and talented group of seamstresses in Bali, Indonesia. Minouche designs are precious but not 'precious' - designed to look right at home at either party or playground, perfectly suiting the relaxed Australian style. Simple but impeccably made designs that look charming on their own, yet work equally well with a fairy wand, tiara and mums lipstick (or gumboots, superhero cape and a pirate hat). Natural fabrics are used where possible because they feel better against your skin, and we believe that kids are happiest when they feel comfortable. Natural fabrics also wash and wear beautifully, often becoming softer with use - allowing items to become treasured, comfortable pieces worn time and time again (and handed down to sisters, cousins and friends). Gorgeous, simple styles with a nod to vintage design. Clothing that lets children be themselves, feel comfortable and look lovely, all at once. Read their story