About Bieco Spielwaren

Bieco is a family business from Hamburg, run in the second generation. For over 65 years, we have been accompanying families with lovingly designed products through the first years of life. Our commitment: quality, practicality, and design – for genuine family moments. Today, we are reimagining Bieco: digital, flexible, design-driven – but always with heart. Our designs are created in Hamburg, are distinctive, and can be combined across all categories. Whether playing, living, or decorating: our products are practical, high-quality, and harmonious. From product idea to delivery, everything stays in-house – this ensures speed, quality, and trust. Our range works both online and offline: emotional, visible – and demonstrably successful. Since our relaunch in 2020, we sell over a million products per year – with consistently high customer satisfaction and a return rate of only 0.3%. Our partners achieve an average of 85 to 160 euros in sales per item and benefit from stable RRPs, strong space performance, and reliable replenishment. This works because we think flexibly: instead of rigid collections, we develop individual assortments together with our partners that fit the target group and sales area. We are FSC certified! This underscores Bieco's commitment to environmental protection and sustainable production, without compromising on the quality of its products.Read their story