About El Guapo

Based in New Orleans, we make award-winning bitters, syrups, mixers and canned Bitters & Soda with a focus on quality ingredients, sustainable practices and distinctive flavor. We're known for providing outstanding customer service. El Guapo is woman owned, WBENC certified and proud to use the best ingredients we can get our hands on - no artificial flavors, colors or extracts around here. Our entire line is alcohol-free, gluten-free, non-GMO, and made without high-fructose corn syrup. All of our bitters are vegan and no sugar added. Impeccable sourcing is our love language. Full stop. You may have seen us on The Today Show or in Garden & Gun, Southern Living, Vogue and Forbes. We’re proud to be 7x Good Food Award winners. Our CEO, Christa Cotton, is a fellow in both the James Beard Foundation and Tory Burch Foundation. In 2025, she was honored with the Tory Burch Foundation Founder’s Award, presented by Oprah’s creative director, Adam Glassman, at a star-studded event in New York. We’re stocked at standout retailers like the Garden & Gun Fieldshop and Los Poblanos Farm Shop, and our products are used by Michelin and James Beard chefs across the country and around the world. We care deeply about the planet, our people and our partners. We invite you to join our growing list of happy customers. We believe in building community through craft — and creating products bartenders swear by and grandmothers hoard for special occasions.Read their story