About It’s In My Jeans

It's in my jeans is a London based luxury kidswear brand, making denim as relevant for kids as it is for grown ups! Which is why we bring together stylish,contemporary and streetwear fashion - giving kids a new level of expression through denim. ​ Our designs are inspired from the global denim scene to ensure your little ones don't miss out on the cool stuff! As our promise to mother earth, we NEVER over produce. Every garment is made to order and handcrafted to the highest spec. Which means we don't dump excess stock that results in carbon emissions and also the fact that every garment you wear is made with great care and excellence. ​Read their story