About Sh!

Sh! founder Ky Hoyle opened the UK’s first sex shop dedicated to female pleasure, after a nightmarish failed attempt to buy a vibrator in London's Soho. Established in 1992, on just £700, Sh! grew to become the country’s leading women’s erotic emporium, championing female-bodied pleasure, and helping women and vulva-owners (along with those that love them!) discover their true sexual selves, whatever their age, health, relationship or orgasmic status.Read their story