About Au Naturale Cosmetics

Au Naturale Cosmetics is your go-to source for high performance makeup that doesn't compromise people or planet. We bring you the best of natural makeup with good-for-you ingredients and all-day-stay. At Au Naturale, every ingredient is scrutinized before being included in a formulation, ensuring only those that are ethically sound, factually healthy, and naturally sourced make the final cut. We are on a mission to provide consumers with more than just a line of healthy, gorgeous products, but also to show that clean beauty is possible. Founded by Ashley Prange in 2011, Au Naturale has grown from her personal mission to create a line of bold, long-lasting color cosmetics without the harmful chemicals that led to her chronic breakouts, irritation and toxic load. A trailblazer at heart, Ashley left her job as a nuclear physicist to fill a hole in the market: consumers often wear clean color during the day, but turn to conventional cosmetics when they want full spectrum color payoff and long lasting wear. Finding no clean color line to meet this need, Ashley transformed her coffee grinder into a mineral mixer and set out to create makeup that would leave her skin as happy as it was after a week of going au naturale. 10+ years down the line, Au Naturale is a pioneer in the clean beauty space, using exclusively healthy, naturally derived & ethically sourced ingredients. We make everything fresh daily in our own lab. Ready to go au naturale?Read their story