About Longwayz

I am Farina, the proud founder of Longwayz & Farina, based in Pakistan. My story begins in 2019, in the vibrant city of Lahore, where I became the first girl in my family to step into the world of fashion. From a young age, I wanted to be the one who created those stunning designs. My journey wasn’t easy, but it was filled with invaluable lessons. I gained experience working with different brands, absorbing knowledge and refining my skills. In 2020, I ventured into the fashion world with my own design label, FARINA, in partnership with someone else. This experience, however, turned out to be a tough two-year period where I faced financial loss and personal struggles. It was a challenging time, but I realized that I had to take control of my destiny. On May 18, 2023, I made a bold decision: to start anew, with a fresh perspective and a new name—Longwayz. With only two stitching machines and a small workspace, I had no idea how I would succeed, but I knew I had to. What followed was a story of resilience and growth. People started believing in me, and my brand began to flourish. We collect leftover fabrics from the market and turn them into beautiful, budget-friendly garments for women of all categories. Longwayz is more than just a fashion label—it is a reflection of my journey, my values, and my desire to make a positive impact on the world. I invite you to be a part of this journey with me as we continue to grow and create meaningful, ethical fashion for everyone. Read their story